News 16/05/2024

ie ie ie at the Urdd Eisteddfod

A person holds an extravagant birthday cake with cherries on top and fondant letters saying PENBLWYDD HAPUS. They are holding a handful of cake to their mouth. There are four spotlights above their heads.

Who fancies a spin to Meifod with us? Ie. Ie? Ie!

After touring schools and theatres at the beginning of the year, Ie Ie Ie is coming to the Urdd Eisteddfod this year as part of the Triban Festival.  


With the incredible actress and comedian Eleri Morgan at the helm, Ie Ie Ie explores healthy relationships, lust and consent in a thoughtful and playful way – and at the heart of the production, there are short films created in collaboration with young people across Wales discussing romance and the world around us.  


This is the first time Theatr Gen has taken a show to the Urdd Eisteddfod and we’re proud to make our début with this important piece about the real-life experiences of young people, which aims to change the narrative around consent.


"Archwiliad doniol, heriol a phwysig o gydsyniad ... nid yw’n or-ddrwm, or-ffraeth nag or-ddifrifol – mae’n berffaith!" Arts Scene Wales


"Gogoneddus oedd clywed pobl ifanc yn siarad yn groyw... yn ddewr a gyda gonestrwydd." BBC Radio Cymru

Production image from Ie Ie Ie, featuring a person grinning. A quote is overlaid saying: "Theatr Genedlaethol Cymru has given us hope for a better theatrical future for Wales, and now it's giving us hope for a more empathetic and kind one too."

Directed by Juliette Manon and adapted to Welsh by Lily Beau, Ie Ie Ie is based on Yes Yes Yes; an award-winning show from Aotearoa/New Zealand-based theatre makers Karin McCracken and Eleanor Bishop.


Ie Ie Ie will be performed at Yr Arddorfa at the Eisteddfod at 1.30pm on 31 May 2024. It’s free with entry to the Maes – come along!


Ie Ie Ie was created for young people aged 14 and older – and includes strong language, adult themes and references to sex, pornography, sexual assault, and rape.


While developing the production and working with young participants across the country, the company received training and advisory support from organisation Brook Cymru, a sexual health charity for young people. If you’ve been affected by themes within the production, further support is available through Brook’s website,